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Catherine Kaputa speaking in Washington DC
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Marketing your Brand in Media 2.0 Workshop
Planning an advertising and marketing plan used to be easy. (Well, relatively.) You could count on network television to deliver a big audience and build your efforts around television. Now, with the internet and new technology, audiences are fragmented and there are tens of thousands of choices.
Welcome to the world of Media 2.0. This workshop focuses on the dynamic changes taking place and how Old and New Media alike are being transformed. You’ll get a behind the scenes look at what’s new and hot. Case studies of successful brand and media strategies will be highlighted, with active brainstorming to figure out ways to keep your company and its brands on the cutting edge.
Areas that will be covered in the workshop include:
- Key advertising and media trends
- New Media
- User-created content
- Traditional media’s response
- Micro-targeting and micro-media
- Engagement – the new metric
- Rise of product placement and branded entertainment
You Are a BRAND Workshop
You are your most important asset, and how you develop the asset that is you can make the difference between someone who is successful in bringing value to your company or organization and someone who is not. This interactive workshop on self branding will show you hw to work more successfully with colleagues, clients and prospects to enhance career and company success.
A highly interactive workshop covering the following areas:
- Start Taking Charge of Your Personal Brand or Take Orders for the Rest of Your Life
- Think Differently Than the Herd To Set Yourself Apart
- Search for the Sweet Spot Where You and a Market Opportunity Meet
- Find the Right Self Brand Strategy to Get the Right Results
- Package Your Brand for a Powerful Visual Identity
- Tap Into the Power of Symbols, Logos and Design
- Harness the Power of Names, Signature Words and Phrases
- Find Your Own Voice And Communication Style
- Think in Terms of Building Networks and Targeting Markets
- Become A Little Bit Famous (Even If It’s Only In Your Company Or With Your Clients)
- Develop an Action Plan to Get Your from A to B to C (and all the Way to Z)
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