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Catherine is a twenty year veteran of branding and advertising – from Madison Avenue to Wall Street to the halls of academe to becoming a speaker and brand strategist on marketing in the media 2.0 world.
Each speech Catherine gives is unique and directed to the current audience. To do that, Catherine strategizes beforehand with the meeting’s planners and key executives, so that she can develop a message targeted to the individual audience. (Thinking like a brand means personalizing a message to each target audience.)
Engaging the Consumer in the New Media World
Smart brands are adapting to the Media 2.0 world with new creative and media strategies that engage consumers in novel and unexpected ways. This talk covers the new buzzwords: “engagement” and creating a “brand experience.” What do they mean? Why are they important? How do you measure them? And the talk presents a number of examples and anecdotes showing how marketers are exploring new touch points outside the traditional avenues of television and print advertising.
Video Creating a Branded Experience for Your Company
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Brand Strategy in the Media 2.0 World
Major changes are afoot in the branding and media worlds. Even what media and advertising “are” is being reexamined. New media vehicles and technology have created a Media 2.0 world and marketers, the media establishment and consumers are still trying to figure it all out. In her talks, Catherine speaks about this brand new world, what it means, what you have to do to thrive in it, whether you are a start-up, a major established brand, or an individual.
The New Trends in Branding, Advertising and Media
The old ways of marketing and advertising don’t work so well anymore. Mainstream media isn’t so mainstream. The internet and technology has created lots of new media options and empowered consumers to become publishers and producers and brand builders. This talk will highlight the key important trends and what marketers need to do to succeed in the brave new world of marketing.
U R A BRAND! How to Use Self Branding and "Soft Power" to Propel Business Success (for You and Your Company)
Video Soft Power
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Catherine’s mantra is, You are a brand! Today, "soft power" is king. For companies, it’s not hard things like bricks and mortar that have the value, it’s soft things like the brands and company reputation, intellectual capital and ideas, consumer relationships and business alliances that have the real value.
It’s the same with people. What really counts is your reputation and visibility, your ideas and point of view, your image and communication skills, the perceived value you bring to your company. That’s why branding can be so valuable. You’ll learn to think strategically and tactically. You’ll learn how to apply the principles of visual identity, verbal identity, visibility and alliances to maximize the value of your most important asset, You. And thinking like a brand not only keeps you relevant to the marketplace, it will help you bring more value to the company where you work.
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“In a public forum, Catherine “wows” them. She's a dynamo speaker with great punch and a huge following in the financial industry.”
-Karen List, President of Financial Communications Society and Director of Strategy and Business Development, The New York Times
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