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Brand and Media Strategy
We work with companies on brand and media strategy and related projects, particularly how to invigorate your marketing and advertising campaigns with fresh marketing and media ideas to break through and connect with your target audiences.
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Specific services we can offer
- Brand strategy and mini-marketing plan
Done over a four-week period, we will present a recommended brand strategy and mini-marketing plan for your brand or company. To do that, we will review "the fact base": existing research, competitive information, marketing plans, PR, and advertising as well as conduct interviews with key executives.
- One-day intensive brand strategy session
This is an opportunity to analyze and brainstorm and hone in on the "big idea" for your brand or company. To prepare, we will review in advance the "fact base" – existing research, marketing plans, advertising, competitive information and other documents. The goal at the end of the day is a clear-cut brand strategy that all the key players can get excited about that will differentiate the brand and ignite growth.
- One-day intensive media strategy session
Our philosophy is that today one's media strategy is as important or more important even than the creative content. (McLuhan was right, "the medium is the message." To prepare, we will review all advertising, PR and media plans as well as competitive media plans and tactics. The goal at the end of the day is to develop a number of new creative media tactics (including traditional and new media) that will engage the brand's core consumers. Members of the company's marketing department and media agencies are all part of the process.
- Second opinion on current strategic, creative and media
Sometimes what you need is a second opinion. We can review your advertising, creative, identity program and media plans in order to give advice and recommendations on what will be effective and what won't – in our opinion.
- Identity consulting
Your name and logo is the "face" you put on for the world. It can help propel your success by attracting customers to you because they like what you represent That's why the name you choose is your most important business decision. Then you need to think of how you are going to "package" the brand or a company through its logo, business card, stationery, packaging and website design.
Speaking and Workshops
We can invigorate your company's marketing department and employees – in the best companies, everyone thinks like a marketer – with a dynamic keynote talk on the new trends in advertising and marketing in the media 2.0 world. We also offer highly-interactive workshops demonstrating the principles and tactics that work in today's media-frentic marketplace.
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