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Developing a Corporate Identity
The name "Media 2.0" is a takeoff on web 2.0 and was chosen to quickly communicate the new self-empowering interactive media world we live in today created by technology and the web. The web address is www.media2point0.com
Media 2.0 is a b2b brand and a sister brand to SelfBrand so both contain related family elements: the red box with the black dot outside referring to "thinking out of the box" which is integral to marketing in media 2.0. A multicolor type font is used for the word "media" to convey the multifaceted nature of the media world today.
For my company, I wanted a name and identity to convey the power of branding to transform a product, company or person to a whole new dimension. So I came up with the name, SelfBrand, and secured the website, www.selfbrand.com. For the graphic visualization of the company identity, we used lower case letters in black for the “self” potion of the name(pre-branding), and all caps and multicolors for the “brand” portion of the name (post branding). I also wanted a visual “mark’ for the logo, and selected a box with a red dot outside it which could stand for “thinking outside the box.” The mark could represent a camera, or seeing things differently in branding, or it even could represent the letter “I” or person in self branding.
Pharma Mindshare is a sales training and consulting company focused on the pharmaceutical industry. SelfBrand created the name and worked with a designer on the logo and website design. A differentiating idea of the company's training approach is "mindshare," helping sales reps build awareness of their company and its products in the mind of prospects. We captured that idea through the name and the "thought bubble" in the logo.
(www.pharmamindshare.com)
Sales Mindshare is a sister company of Pharma Mindshare targeting the broader market of companies with large sales forces. A family identity was achieved by changing the brand color of the affiliate company. (www.salesmindshare.com)
Often your own name is the best name to use for your company. To set this video production company apart and avoid what I call “generic name syndrome” we used Kathleen’s nickname “Kat” to give the name memorability and a sense of style. For the logo, we wanted to convey the USP of Kat Connelly Productions. Most film and video production companies are run by men, so a key differentiator was that the company was run by a woman. Kat had years of experience producing high end visuals for dominant beauty brands like Estee Lauder and Lancome. So we wanted a logo and visual identity that conveyed exactly that - a woman’s “eye” and creative flair that set the company’s corporate videos and broadcast projects apart from competitors.
Sell SMART is a proprietary sales model developed by Sales Mindshare and SelfBrand. SelfBrand created the name, Sell SMART and worked with the designer on the logo.
We coined the word "success consultant" to signal the USP (unique selling proposition) of her business – Faith Monson creates success for her clients, from new start-ups to sales-driven organizations, from interior designers to retailers. For the logo, we worked with a designer to create a mark that symbolized a "pot" with a swirl of ideas with thunderbolts of inspiration.
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