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Catherine Kaputa is a brand and media strategist, and twenty year veteran of marketing from Madison Avenue to Wall Street to the halls of academe to the founder of her own speaking and consulting company. Catherine can comment on the dramatic changes taking place in the world of marketing, advertising and media as it morphs from an Old Media to a Media 2.0 world
Catherine can also comment on self branding and people in the news. She is the author of U R A BRAND, How Smart People Brand Themselves for Business Success.
Brand Strategy in a Media 2.0 World
- McLuhan was right: the media is the message
- New Media marketing strategies and trends
- Branding in the Media 2.0 world
- Advertising beyond the :30 spot
- How to develop a successful brand identity
- Current branding and advertising campaigns
- Building your new business into a brand
- The atomization of the media and what advertisers have to do
- New trends in media and advertising
- Branding successes and branding blunders
Self Branding
- U R A BRAND!, How Smart People Brand Themselves for Business Success, Catherine’s new book
- Self branding or personal branding
- Career strategy in a global, uber-competitive environment
- Visual identity: image, executive presence, total brand experience
- Verbal identity: names, words, sound bites
- Women and Career Success
- Brand image of people in the news
- Branding your ideas for impact by naming them
Complete bio.
Call Catherine Kaputa at 212-662-4734 or Catherine@CatherineKaputa.com
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Press Releases
U R A BRAND December 10, 2005 (pdf)
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