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In her 20+ years in branding and advertising, Catherine has worked on branding issues from every angle, as a corporate marketer, an ad agency executive, an educator and a consultant.
Career Highlights
SelfBrand LLC, Founder and President
Personal Branding Strategist and Speaker
2001 - Present
New York University, Stern School of Business
Adjunct Professor
As an executive coach, Catherine has helped executives, professionals and entrepreneurs achieve extraordinary business results. Her clients are people who are smart and good at what they do, but not good at branding and marketing themselves for optimal success.
Catherine is an adjunct professor in the marketing department of the Stern School of Business at New York University.
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Smith Barney
SVP, Director of Advertising & Community Affairs
1986 - October, 2001
Led branding, advertising and specialized marketing programs for the corporate, retail and investment banking divisions in the U.S. and worldwide for Smith Barney and predecessor firms: Shearson Lehman Brothers. A key issue for these brands was how to position and brand the firms and their products around the world.
Wells, Rich, Greene
VP, Management Supervisor
1982 - 1986
Catherine supervised the award-winning "I Love NY" tourism campaign and the Liberty Mutual Insurance accounts. She recruited celebrities from Broadway theater and Hollywood to appear in the city's TV spots pro bono. The advertising won numerous awards and increased tourism revenues dramatically.
Trout & Ries Advertising
Account Supervisor
1978 - 1982
Catherine's early mentors in the advertising business where the marketing gurus Al Ries and Jack Trout for whom she worked on a range of products.
Education
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Northwestern University, B.A. |
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University of Washington, M.A. |
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Harvard University, Ph.D. Candidate |
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Japanese Ministry of Education fellowship, Tokyo |
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